Publications

Stratos Ramoglou, Yanto Chandra, Qian Jin, 2025. Opportunity Search in the Era of Generative Artificial Intelligence: Navigating Uncertainty in an Expanding Universe of Imaginable but Unknowable Futures. Journal of Management Studies. DOI

Show Abstract Entrepreneurship has often been viewed through a lens of scarcity of creativity. Yet, the arrival of generative artificial intelligence (GenAI) forces us to appreciate that the bottleneck of entrepreneurship is not the lack of creative ideas but Knightian Uncertainty. In an era of abundant entrepreneurial ideas, what matters is whether AI-generated entrepreneurial futures are possible or figments of machine imagination. However, extant theory offers little guidance on navigating opportunity uncertainty – let alone amid an ever-expanding universe of AI-generated ideas that increases the risk of unsustainable venturing. Addressing what we theorize as a “grand epistemological challenge”, we develop a model of intelligent opportunity search. The architecture of the model is informed by Gerd Gigerenzer’s paradigm shift in decision-making under uncertainty, centred on the use of heuristics that match the structure of the environment. Our model advances a symbiotic division of epistemic labour between machine and human intelligence guided by decision strategies attuned to the structure of the decision environment as reshaped in the GenAI era. The gist of the model is that machine creativity expands the ideation space through generative variation, while human judgment contracts it through a curation process geared towards the elimination of non-opportunities. This structured opportunity detection process reflects a new ecology of entrepreneurial action, where successful opportunity search depends less on human creativity and imagination and more on eliminating what cannot be actualized. Besides advancing a novel perspective on the nature of human and machine symbiosis, this paper unpacks implications for opportunity theory and Knightian Uncertainty.

Yanto Chandra and Qian Jin, 2023. Winning the Heart and Shaping the Mind with “Serious Play”: The Efficacy of Social Entrepreneurship Comics as Ethical Business Pedagogy. Journal of Business Ethics, 1-25. DOI

Show Abstract Social entrepreneurship (SE) is gaining increasing legitimacy as a form of ethical business practice and a solution to various societal challenges. Despite the burgeoning interest in SE in the realms of ethical business scholarship and business ethics education, new pedagogical developments have been limited. To advance SE pedagogy, we produced a new multimedia-based tool consisting of two SE-focused comics and evaluated their efficacy in “winning the hearts and shaping the minds” of learners in an experimental setting. We tested the effects of the two comics individually. Comic #1, a story of a gambling addict who transforms into a social entrepreneur, was used to examine the effects of using a comic on learners’ engagement and cognitive enhancement, while comic #2, a story of a teenage academic misfit who finds her passion in crafting objects and establishes a social enterprise, was used to interrogate the effects of using a comic on the relationship among SE self-efficacy, SE intent, and entrepreneurial passion. We also collected qualitative feedback in the form of learners’ comments about the second comic. Our results supported the two proposed models and suggested that comics show promise in enhancing SE teaching and learning. Our new contribution consists of the theoretical relationships examined in the models, our insights into why comics can be beneficial to learners, the scholarly artistic contribution of the comics, and the use of an experimental approach. We end the article with suggestions for designing, implementing, and evaluating future multimedia-based pedagogy in SE and ethical business teaching and learning.

Working Papers

Coming soon!