Biography

I’m a PhD candidate in Department of Applied Social Sciences at The Hong Kong Polytechnic University. My research interests primarily lie in the field of social entrepreneurship, organizational legitimacy and computational methods. My PhD research examines how social enterprises build legitimacy using cultural devices, how consumers make legitimacy judgment towards social enterprises and how social enterprises' legitimacy influence consumers' subsequent responses. I employ experimental techniques and computational methods including topic modeling and image analysis in my PhD research. My recent research expands to the field of emerging technologies(Blockchain, NFT and metaverse) and artificial intelligence for social good.

Interests
  • Social Entrepreneurship
  • Organization theory
  • Emerging technologies(Blockchain, NFT, Metaverse)
  • Computational methods(NLP and visual analysis)
Education
  • PhD Candidate in Social Entrepreneurship, Expected 2022

    The Hong Kong Polytechnic University

  • MA in Social Policy, 2016

    The Chinese University of Hong Kong

  • BA in Philosophy, 2015

    Zhongnan University of Economics and Law

PhD Research

Social Enterprises' Legitimacy Acquisition In The Eyes of Consumers

An Experimental Study on How Social Enterprises Build Rhetorical Legitimacy and Its Effects on Consumer Responses
2022 Annual Meeting of the Academy of Management
An Experimental Study on How Social Enterprises Build Rhetorical Legitimacy and Its Effects on Consumer Responses
What Drives social enterprises' Cognitive Legitimacy: Implications from Consumers' Legitimacy Judgment
2021 Annual Meeting of the Academy of Management
What Drives social enterprises' Cognitive Legitimacy: Implications from Consumers' Legitimacy Judgment
How Consumers Assess Social Enterprises' Cognitive Legitimacy: An Exploration Using Topic Modelling and Discourse Network Analysis
13th International Social Innovation Research Conference (ISIRC 2021)
How Consumers Assess Social Enterprises' Cognitive Legitimacy: An Exploration Using Topic Modelling and Discourse Network Analysis

Publication

Winning the Heart and Shaping the Mind with "Serious Play": The Efficacy of Social Entrepreneurship Comics as Ethical Business Pedagogy
Journal of Business Ethics

Manuscripts

The Performance of Social Enterprises” with Yanto Chandra, Long Wang and Erica Lee (Under Review)

The Resource Acquisition of Social Enterprises” with Yanto Chandra and On Ki Wong (Under Review)

How Social Enterprises Use Visuals for Legitimacy Building” with Yanto Chandra (Preparing for Submission)

Projects

Media Framing on COVID-19 in Four Regions”, with Alex Jingwei He and Yanto Chandra

Topic Modeling on BCorp Profiles”, with Yanto Chandra

The Resource-based View: A Bibliographic Review”, with Yanto Chandra

Teaching

Fall 2021, APSS4511: Social Entrepreneurship and Enterprises (undergraduate presentation)

Fall 2020, APSS451: Social Policy (undergraduate seminar)