Biography

I’m currently a PhD candidate in Department of Applied Social Sciences at The Hong Kong Polytechnic University. My PhD research examines how social enterprises acquire organizational legitimacy with consumers and how social enterprises' legitimacy strategies influence consumer behaviors. I also have strong interests in computational social science, especially the application of machine learning, natural language processing and social network analysis in analyzing big data from social media content, crowdfunding platforms and other sources.

Interests
  • Social Entrepreneurship
  • Computational Social Science
  • Experimental Social Science
Education
  • PhD Candidate in Social Entrepreneurship

    The Hong Kong Polytechnic University

  • MA in Social Policy, 2016

    The Chinese University of Hong Kong

  • BA in Philosophy, 2015

    Zhongnan University of Economics and Law

PhD Research

Social Enterprises' Legitimacy Acquisition and its Influences on Consumer Behavior

How Consumers Assess Social Enterprises' Cognitive Legitimacy: An Exploration Using Topic Modelling and Discourse Network Analysis
13th International Social Innovation Research Conference (ISIRC 2021)
How Consumers Assess Social Enterprises' Cognitive Legitimacy: An Exploration Using Topic Modelling and Discourse Network Analysis
What Drives social enterprises' Cognitive Legitimacy: Implications from Consumers' Legitimacy Judgement
2021 Annual Meeting of the Academy of Management
What Drives social enterprises' Cognitive Legitimacy: Implications from Consumers' Legitimacy Judgement

Manuscripts in Process

The Resource Acquisition of Social Enterprises” with Yanto Chandra and On Ki Wong (preparing for submission)

The Evaluation of SE Comics” with Yanto Chandra (preparing for submission)

Projects

Media Framing on COVID-19 in Four Regions”, with Alex Jingwei He and Yanto Chandra

Topic Modeling on BCorp Profiles”, with Yanto Chandra

The Resource-based View: A Bibliographic Review”, with Yanto Chandra

Teaching

Fall 2020, APSS451: Social Policy (undergraduate seminar)